KEY ACCOUNT ANALYSIS
The largest accounts in your market may not be the best Key Accounts for you - they may not value what you can do best.
This module of the KAMpro process helps you select which accounts will give you the best results for the least hassle, and will allow you to allocate resources to get the best returns from them
Key Account Attractiveness
We spend time with you analysing exactly what it is that you need from the
portfolio of accounts you deal with.
Key Supplier Matrix
It is important to understand how well you fit with a Key Account's needs, so
that you can understand your relative strengths.
Account Category Evaluation (ACE) Matrix
Then we use a matrix to score each account against your strengths and needs, to
categorise your
Key Accounts based on your criteria.
Reverse Selection
Matrix
This is where we "sanity check" the results to make sure the criteria have been
set and prioritised appropriately.