PROCESS
Before you can start on getting the most from your key customers - with the least possible hassle, for you and for them - you'll want to make sure you really understand what your business is looking for from each of them. And what they want, that you can provide better than anyone else.
The KAMpro process is closely modelled on work done at Cranfield School of Management and is designed to help you to:
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Clarify where you sit in your marketplace
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Identify the Key Accounts that have the best match to your strengths and what you want to achieve
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Allocate the right resources to match your strategy for each Key Account
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Develop solid relationships between your company and your Key Accounts
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Increase profit and reduce hassle from your Key Accounts
The process consists of 3 Main Modules, each of which is facilitated by a KAMpro consultant: