COMPANY STRATEGY
The purpose of strategy is to develop and maintain sustainable competitive advantage. Something that allows you to keep ahead of the competition. By making sure the Key Accounts you deal with, and the way you deal with them, are aligned with your company strategy, you can maximise your results.
There are three main issues that KAMpro is concerned with:
What business are you in?
What do people pay you money for? What is your competition for that money?
Where do people go to get the solution you provide?
Attitudes Resources & Capabilities
What is the underlying culture of your company? What assets and resources
do you control that your competition can't get hold of? What can you do
that your competitors can't?
Independent Market Review
Sometimes you need an outsider's view of where you stand in the market.
You've spent a long time devising extremely convincing arguments about how great
your company and your ranges are - but are you being blinded by your own
marketing?